Here is our 2017 roundup post on the best Wifi marketing software companies.
What Are The Benefits Of Wifi-Marketing?
- Get Customers To Opt-In
The first and easiest step in engaging with diners is to encourage their use of your free wifi service. This requires an active approach on the part of the restaurant to either advertise or mention that it is available. Once a customer taps into your wifi, proper equipment will ensure that they are prompted to provide an email address or a corresponding social media account in order to gain access. This means you have gained an opt-in from them to send targeted messages that persuade and promote future visits to your restaurant.
- Lead Them To Social Media
The next step in ensuring your wifi marketing strategy is effective requires a redirect and request for customers to like your locations’ social media page. Whether using Facebook, Twitter, Instagram, or another account, taking this step will ensure at least one avenue of communicating with customers again is secure. While you can lead them to a page, you can’t force them to like it. Therefore, it is best to glitter the request with an offer. The offer can be a discount or a free item upon next visit, promises of event invitations, and even quality content.
- Set Up An Email or Text Message Promotions Campaign
Now that you have the opt-in from a customer and their email address, it is worth your time to sit down and really look into writing a targeted campaign of emails. The key to getting an email read is to understand your audience’s needs and wants. Email marketing can either frustrate or motivate them to act. Every email needs a “call to action” or wording that pushes someone to interact with your social media, blog, or promotions. Email campaigns should also be sensitive to the stage of a customer’s interactions, such as repeat customers, old customers, and new customers. Segmenting your audience and creating messages that feed them at their level is critical to a successful email campaign.
With the recently popularity of wifi-marketing growing across the world. It comes at no surprise that many companies have attempted to create a wifi-marketing solution to add to their product line.
Here Are The Best WiFi Marketing Company Comparisons are based on online reviews, company website, and third party websites.Wifi Marketing Services Compare Chart
|Our Ranking||Company||Price||Standout Features|
|$24.99 Mth||- Lowest Prices|
- Excellent customer service
- Most customization options
|#2 Turnstyle||$27.49.99 Mth||- Great analytics for customer data|
- Great support
- Priced reasonably
|#3 Zenreach||$21.95 Mth||- Most Features|
- Higher priced
- Ease of setup
Price/Terms – GazellaWifi has one of the best pricing models. A simple, straightforward pricing model. Month to month contracts, with zero setup fee. Most all clients (unless a custom build) are offered a free trial. Answer a few questions and they will send you an email in minutes with their “Instant Price Quote”. GetTurnstyle ranked second in the Price/Terms category. While they don’t offer pricing directly on their website. Third party sites alleude that pricing is around $99 per month. Setup fees and contracts are likely. Zenreach was a bit of a mystery card when it comes to pricing. Based on a few of their customers interactions online, it appears long term contracts are required to become a ZenReach customer.
Analytics – GetTurnstyle.com comes out on top for analytics, their dashboard dives into heavy details of customers.The GetTurnstyle.com website. Boasts that you can “learn more about your best customers and how often they visit”. Providing an additional view of you business other than just from you POS data. While Turnstyle seemed to have a bit of an edge the competition wasn’t far off. Nuts and Bolts the analytics were similar for all three companies. The valuable return rate data along with days of the week appeared to be consistent across all three platforms.
Features and Integrations – For the most part feature and integrations were again similar. GazellaWifi.com had a few useful integrations by integrating directly with Mailchimp and Constant Contact. If you are a developer or have a little bit of a technology background Gazella’s webhook capabilities are super simple to use in their user interface. The sky is the limit with webhooks, connecting to many different platforms with a simple to use restful API. Zenreach ranked top of the list on features as their “Walk Through Rate” appears to be quite impressive. Boasting that customers that connect with Zenreach come back 65% more of the time. If this is true, it is truly an amazing feature.
Support – While all three companies have support, Gazella Wifi-Marketing stood out as they provide a dedicated account manager for your account. Assisting all the way from set up to wifi-marketing strategy. Wifi companies consistently are ranked poorly on customer service, but no negative feedback could be found for Gazella’s support team. GetTurnstyle and Zenreach both appear to have a knowledgeable, and well educated support team as well. However after browsing a few comments about the ZenReach team on Twitter it’s unclear if support is their strong suit.
Customization – If you are part of the population that can’t stand a rigid template, GazellaWifi.com is your choice. The team at Gazella has templates for you to use, however if it’s customization that you want, the easy to use text editor format allows evan a novice at technology to make updates to the splash page design and marketing. Gazella even has a designer on staff to make a custom design for your business, if you so choose. ZenReach and GetTurnstyle also appear to have plenty of customization options but appears using standard templates are the best way to go about using their platforms.
Ease of Implementation – Consistent with other players in the market. The three major wifi-marketing companies boast quick and easy ways to get started with wifi-marketing. One of the main differences is Gazella “leases” the hardware to the customer at essentially no charge. A truly plug and play system. If at any point customers decide Gazella is not for them, a prepaid shipping label is sent and sending the hardware back is a simple, straightforward process. Most of the other wifi-marketing companies require you to have your own hardware, or require a setup fee to get the hardware installed.
Wifi Marketing Buyers Guide:
In today’s business environment, utilizing technology to save money or to improve processes has always been a necessary component of operations. Now, with the advent of the Internet, businesses are finding that patrons expect some things for free, especially WiFi.
Businesses that engage in online marketing are now reaping the benefits of their existing wifi technology by using it to engage customers each time they visit. Wifi marketing relies on both the hardware and the software to capture customer data and deliver targeted messaging that drives repeat business.
The question on most business owners’ and marketers’ minds is: “how do we make our restaurant wife free in an affordable way.” Affordability is dependent upon three factors: upfront cost, maintenance and return on investment. The upfront cost of enabling customers to access your wifi and maintenance is relatively low. But, it takes a “professional” team to see a solid return on investment to get customers coming back time and time again.
What To Consider When Choosing A Wifi-Marketing Company
- Wifi is sometimes a tricky technology. If you have ever been to a business and their wifi didn’t connect, or was too slow to make any progress than you know just how frustrating this can be. If your guest wifi network isn’t working, you will want a dedicated support team. Be sure your wifi marketing company has support during your business hours.
- Event-Based Marketing:
One of the most impressive pieces of wifi-marketing is the data collection that is received with a log in. When sending targeted marketing messages to those that are opting in via your wifi you will want to keep the message relevant with automated marketing messages. Most of the larger wifi marketing companies such as ZenReach.com, GazellaWifi.com, and GetTurnstyle have these capabilities. Without event based marketing automation, wifi-marketing is like a pizza without the sauce. One of your first questions when choosing a wifi-marketing vendor is to ask about marketing automation features.
Along the lines of automated marketing you will want to choose a wifi-marketing company with integrations. If you are currently using services such as Constant Contact or Mailchimp a wifi-marketing company that integrates will save you hours of time. Wifi-Marketing should eliminate any data entry. Integrations and/or a strong API are of utmost importance for wifi-marketing.
- Free Trial:
With so many wifi marketing companies in the market fighting for your business the opportunity for a try before you buy is evident. Choose a wifi-marketing company that is confident enough in their system they will allow you to have a free trial and not necessarily lock you into multi-year contracts.
- Firewall Protection:
Wifi security is a hot topic. Choose a wifi-marketing company that takes security seriously. One of the easiest ways to distribute malware is via your wifi network. Be sure you are protected. Additional technology features such as time allowance or data allowance will keep your wifi secure and eliminate those pesky freeloaders taking advantage of your free network.
There will be a lot of eyeballs on your landing pages. Be sure you can customize to fit your brand. Your business is the one offering the wifi, be sure you take credit for it! When thinking about customization, it also is a good idea to go with a wifi-marketing company that specializes in your particular business area.
In summary, choosing a wifi marketing company likely won’t be the hardest decision you will make as a business owner, marketer, or IT professional. However, taking the time to make sure you select the wifi solution that is a great fit for your business is essential. Whether budget, features, or marketing automation is your primary concern, there is a wifi-marketing company out there for you.